Veronica has more than 25 years experience in advertising and fundraising.
As CEO of the Aleto Foundation (previously known as the Powerlist Foundation), with the support of the team, mentors and Trustees, Veronica co-ordinates and directs the highly acclaimed annual leadership development programme. Her role also includes governance i.e. financial controls and reporting, legal responsibilities, management and administration of the Foundation.
She has advised and worked for numerous charities including Elizabeth Finn Care, the Brain and Spine Foundation, Camden Music Trust, Brathay Trust, Motor Neurone Disease Association, Specialist Schools and Academies Trust (now known as the Schools Network), Drake Music, Dimbleby Cancer Care, Clubs for Young People and was founding Chair and Trustee of Generating Genius with Dr Tony Sewell, CBE.
Her significant achievements include coordinating and managing the £¼ million Appeal for the Michael Watson Marathon Challenge in aid of the Brain and Spine Foundation and at the Motor Neurone Disease Association she was part of the team that was instrumental in raising £1m from an individual.
Veronica is a full certificated member of the Institute of Fundraising. She has a Degree in Marketing and Advertising and a Masters in Charity Marketing and Fundraising.
She has twin sons who both work in the creative industries.